Search results for "google"

• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
  May 19, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, bing, cloud computing, data, europe, google, open source, privacy, research, retail, search, seo
• Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
  Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
  May 15, 2025  Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
• Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
  An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
  May 14, 2025  Tags: ad campaign, ai, artificial intelligence, forecast, future of media, generative ai, google, hacking, media buying, research, search, technology
• Google Search Up 49% One Year After AI Overviews Launch
  One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
  May 14, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, chat, chatbot, click-through, google, media buying, metrics, paid media, paid search, research, search, seo
• ChatGPT References Brands More Than Google AI Overviews
  BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors that impact brand presence in AI prompts and commerce.
  May 8, 2025  Tags: artificial intelligence, attribution, chatbots, generative ai, google, recommendations, research, search, technology
• Google Agrees To Fund Three Nuclear Energy Sites
  AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to figure out how to support. Google's agreement with nuclear developer Elementl Power will help to develop three project sites for advanced reactors.
  May 7, 2025  Tags: ad performance measurement, ad serving, advertising, data, energy, funding, generative ai, google, media buying, microsoft, performance marketing, research, science, search
• Tariffs Soured Ad Market, But Q1 Buys Remained Strong
  Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 is now projected at 4.5%, down from 7.5% -- and globally, excluding China, dropping to 6.5% from 9%.
  April 22, 2025  Tags: ad buys, ad spending, advertising, amazon, campaigns, consumer experience, data, data management, digital, ecommerce, economy, forecast, google, media buying, paid media, research, social commerce, social media
• Google Shopping Clicks Surge in Q1 Despite Rise Of Generative AI
  Spending on Shopping campaigns rose 8% annually in the first quarter, a slight slowdown from 10% growth in the final quarter of 2024.
  April 21, 2025  Tags: cmmr, google
• Who Ya Gonna Believe, Me Or Your Own Lying Bot?
  New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
  April 4, 2025  Tags: ai, artificial intelligence, google, media buying, microsoft, misinformation, open source, privacy, research, technology
• Google Confirms Key AI Developer To Step Down
  Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
  April 2, 2025  Tags: ad campaign, ai, artificial intelligence, google, management, media buying, research, search, technology
• Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
  Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
  March 25, 2025  Tags: ai, artificial intelligence, brand image, chatbot, google, link building, media buying, online publishing, paid search, publishing, research, retail, search, sponsored content, subscriptions
• Google's Culture Trains AI Entrepreneurs To Build Startups
  Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and have a combined valuation of $71.6 billion.
  March 20, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, performance marketing, research, voice activated, voice assisted, voice search
• Would You Switch From Google To Bing For A Price?
  Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's Bing. DuckDuckGo and other privacy-based engines were not mentioned in the research.
  March 18, 2025  Tags: ad performance measurement, consumer experience, google, legal, media buying, performance marketing, policy, research, search
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• Chegg Sues Google, Alleges AI Overviews Destroyed Its Website Traffic
  The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
  February 25, 2025  Tags: ai, artificial intelligence, back-to-school, education, google, health, lead generation, legal, media buying, research, search, seo, web sites
• Perplexity Unveils Plan For AI-Based Web Browser
  The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,
  February 24, 2025  Tags: ad campaign, ai, artificial intelligence, google, machine learning, media buying, open source, research, search
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Perplexity Launches Deep Research Project
  Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.
  February 17, 2025  Tags: ad campaign, ai, artificial intelligence, google, media buying, microsoft, open source, research, tools
• CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
  It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."
  February 4, 2025  Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
• Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
  Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.
  February 3, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, chat, chatbot, film, funding, google, media buying, movies, research, technology, television
• AI Search Riddled With Challenges - Measurement, Data Privacy
  A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
  January 29, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, ecommerce, google, hospitality, measurement, media buying, metrics, paid media, paid search, research, search, seo, tourism
• Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
  If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
  December 27, 2024  Tags: advertising, android, artificial intelligence, audience targeting, content, content issues, generative ai, google, online publishing, publishing, research, technology
• Google's Project Astra Shows Possibilities In Consumer Privacy For Advertising
  Greg Wayne, director of research at Google DeepMind, calls the technology "a parrot on your shoulder. "It can see what you're going and talk with you about it."
  December 23, 2024  Tags: artificial intelligence, future of media, google, research, technology
• Google Releases Gemini 2.0, Built For Agentic Era
  In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
  December 11, 2024  Tags: ad campaign, ad performance measurement, advertising, artificial intelligence, generative ai, google, microsoft, performance marketing, research, search, technology
• Even With AI, Only 148 Terms Drive 15% Of Google Searches
  The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
  December 5, 2024  Tags: ad campaign, ai, artificial intelligence, branded entertainment, entertainment, google, mapping/navigation, media buying, media planning, research, search, seo
• Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
  The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
  December 4, 2024  Tags: ad campaign, ad targeting, agency, ai, audience targeting, behavioral targeting, data-targeting, generative ai, google, language, media buying, meta, microsoft, recommendations, research
• Google News Exec Heading Publisher Relationships Resigns
  Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
  November 11, 2024  Tags: ai, generative ai, google, language, link building, local search, news, online publishing, paid search, publishing, research, search, seo
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
  Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
  October 24, 2024  Tags: ad performance measurement, advertising, audience measurement, brand marketing, branding, brands, google, media buying, performance marketing, research, storytelling, word of mouth