Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Half of advertising and media professionals surveyed expect to achieve full-scale AI integration by 2026.
- OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
- Meta has decided to divide its AI team, forming two separate units in order to build and release its next generation of products and features at a faster rate, according to a report by Axios.
- Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.
- Director-level professionals were the most active content consumers across all industries.
- In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't.
- Travelers, particularly those swayed by social content, are turning loyalty programs into a strategic game.
- Small businesses have slowed their AI use, two separate studies find. But AI-powered personalized email campaigns are the top channel for 2025 investment for 18.9% of small businesses, the Blaze study found.
- When it comes to media effectiveness, multiscreen TV stands out.
- A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
- Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.
- The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
- The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024.
- The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights.
- Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced.
- The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
- 75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.
- Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in April, according to iSpot.tv.
- Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.
- As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Data - and the collection of it - has never been more robust.
- New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 2026 and 90% in 2027. "At that point it slows to modest annual increases, eventually reaching 95% in 2030."
- The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
- Polling reveals a sharp and growing ideological divide between Gen Z men and women, making them the most polarized generation in terms of gender-based attitudes.
- "This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says about Trump's first 100 days of economic turmoil.
- Kantar's BrandZ ranking reveals that food, personal care and alcohol brands are all losing ground.
- An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
- One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
- Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.
- Fifty-nine percent of CMOs say their budgets remain insufficient to fully execute their strategies.
