Search results for "ad campaign"

• GAI Revenue And Performance Modeled By New Street Research
  How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
  June 13, 2025  Tags: ad campaign, ad spending, advertising, ai, analytics, artificial intelligence, generative ai, media, metrics, research, revenue
• Taboola Creates White-Box Type GAI Engine - Will It Learn?
  Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
  June 12, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, media buying, news, online publishing, publishing, research, search
• Apple AI Mobile Referral Traffic Could Shake Google To Its Core
  Apple hosts its Worldwide Developers Conference next week. For advertisers this means gaining a better understanding of how desktop and mobile referrals are split and what this means for their media-buying strategies. For publishers it means that while AI search referrals are growing, mobile - the dominant traffic source - remains untapped. Mobile product share belongs to Apple, but Google dominates mobile web search.
  June 6, 2025  Tags: ad buys, ad campaign, ai, apple, artificial intelligence, chatbots, google, iphone, media buying, mobile, online publishing, publishing, research, search, seo, web sites
• AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
  OpenAI's latest ChatGPT model disobeyed human instructions to shut down during a test by researchers, and I wondered "what if" AI refused to alter ad campaigns based on data the models believed could produce better results.
  May 28, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, automation, chatbots, data, media buying, research, technology
• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
  May 19, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, bing, cloud computing, data, europe, google, open source, privacy, research, retail, search, seo
• Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
  An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
  May 14, 2025  Tags: ad campaign, ai, artificial intelligence, forecast, future of media, generative ai, google, hacking, media buying, research, search, technology
• Google Search Up 49% One Year After AI Overviews Launch
  One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
  May 14, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, chat, chatbot, click-through, google, media buying, metrics, paid media, paid search, research, search, seo
• Google Confirms Key AI Developer To Step Down
  Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company's tool that turns text into a podcast-like show.
  April 2, 2025  Tags: ad campaign, ai, artificial intelligence, google, management, media buying, research, search, technology
• Google's Culture Trains AI Entrepreneurs To Build Startups
  Of the top 50 AI startups, 14 were co-founded and led by former Google employees. These companies have collectively raised $14.7 billion, accounting for 28% of total funding for top AI startups, and have a combined valuation of $71.6 billion.
  March 20, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, performance marketing, research, voice activated, voice assisted, voice search
• AI Search Seems Confident About Inaccurate Answers
  Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.
  March 12, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, chat, chatbot, news, online publishing, performance marketing, publishing, research, search
• Google Paid $11.8M In Bug Bounties In 2024
  Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.
  March 10, 2025  Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
• Perplexity Unveils Plan For AI-Based Web Browser
  The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,
  February 24, 2025  Tags: ad campaign, ai, artificial intelligence, google, machine learning, media buying, open source, research, search
• Apple Announces $500B Investment In U.S., Includes AI, ML, Education
  Plans for the next four years include accelerated investments in AI and silicon engineering across the U.S. and a new manufacturing factory in Texas, extending a previous five-year goal for U.S. investment that affected search, recommendations, and advertising.
  February 24, 2025  Tags: ad campaign, ad performance measurement, ad technology, ai, apple, artificial intelligence, performance marketing, research, search, social commerce, social media, technology
• Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
  As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
  February 20, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, data, google, media buying, microsoft, performance marketing, research, science, technology
• Perplexity Launches Deep Research Project
  Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.
  February 17, 2025  Tags: ad campaign, ai, artificial intelligence, google, media buying, microsoft, open source, research, tools
• Microsoft Research: AI Stifles Critical Thinking
  Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.
  February 12, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, automation, content creators, creative, generative ai, research, search, technology
• Programmatic Models Seeping Into Commerce Advertising
  The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
  February 10, 2025  Tags: ad campaign, ad performance measurement, advertiser-agency relationship, advertising, ai, artificial intelligence, ecommerce, media buying, online publishing, paid search, performance marketing, programmatic, publishing, research, search, shopper marketing, social media
• Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
  Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of the company, which just closed its Series A financing round.
  February 3, 2025  Tags: ad campaign, ai, analytics, artificial intelligence, chat, chatbot, film, funding, google, media buying, movies, research, technology, television
• Investments In Connected Commerce, Tech Stacks Rise To $585B
  Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
  January 30, 2025  Tags: ad campaign, ad performance measurement, ad spending, ad technology, advertising, ai, artificial intelligence, connected tv, ctv, ecommerce, marketing, media buying, performance marketing, research, search, search marketing, social media, television
• AI Search Riddled With Challenges - Measurement, Data Privacy
  A recent study finds 55% of marketers are concerned about data privacy, while 55% say they need to understand how platforms work and 49% are worried about keeping up with the pace of innovation.
  January 29, 2025  Tags: ad campaign, ad performance measurement, advertising, ai, artificial intelligence, ecommerce, google, hospitality, measurement, media buying, metrics, paid media, paid search, research, search, seo, tourism
• Google Releases Gemini 2.0, Built For Agentic Era
  In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep users on its search engine and advertisers on its ad platforms.
  December 11, 2024  Tags: ad campaign, ad performance measurement, advertising, artificial intelligence, generative ai, google, microsoft, performance marketing, research, search, technology
• Former Google Employees Create 14 Of The Top 50 AI Startups
  Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
  December 9, 2024  Tags: ad campaign, ad performance measurement, analytics, artificial intelligence, audience measurement, earnings, investments, performance marketing, research, search
• Even With AI, Only 148 Terms Drive 15% Of Google Searches
  The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
  December 5, 2024  Tags: ad campaign, ai, artificial intelligence, branded entertainment, entertainment, google, mapping/navigation, media buying, media planning, research, search, seo
• Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
  The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
  December 4, 2024  Tags: ad campaign, ad targeting, agency, ai, audience targeting, behavioral targeting, data-targeting, generative ai, google, language, media buying, meta, microsoft, recommendations, research
• Kendra Scott And Carhartt Find Success In Data
  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.
  November 21, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, campaigns, data, data management, ecommerce, media buying, performance marketing, research, search
• Google Accidentally Leaks Jarvis, Shows The Agent Is Real
  An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
  November 6, 2024  Tags: ad campaign, ad performance measurement, ai, analytics, artificial intelligence, augmented reality, generative ai, google, microsoft, performance marketing, research, search
• ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
  Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
  October 21, 2024  Tags: ad campaign, ai, apple, artificial intelligence, branding, brands, chatbots, generative ai, google, microsoft, research, search, technology
• AI Titans Go Nuclear
  Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  October 16, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, data, data management, decarbonization, digital, energy, innovation, media buying, research, sustainability, technology
• Google Expands AI Ads, Visual, Audio Search
  Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews ads on mobile in the U.S. and redesigned Shopping Ads to run with Google Lens visual search results. Google says no action is required from advertisers for their ads to appear as AI Overview ads.. Amazon and Microsoft made similar announcements this week.
  October 3, 2024  Tags: ad buys, ad campaign, advertising, ai, amazon, artificial intelligence, google, media buying, microsoft, research, search, technology, wearable technology
• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok