Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "streaming"
- About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
- Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.
- Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.
- A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
- Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.
- The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024.
- New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 2026 and 90% in 2027. "At that point it slows to modest annual increases, eventually reaching 95% in 2030."
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
- TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.
- For the first three months of this year, total national TV cable revenues are estimated to have fallen 9.2%, with $3.4 billion and broadcast networks sinking 4.6% to $3.3 billion.
- A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
- The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the bank says.
- If spun off as a standalone business, YouTube could be valued between $475 billion and $550 billion.
- YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.
- With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms.
- Peacock's unique content portfolio adds strategic value that other platforms don't consistently offer, a study suggests.
- Four out of five streaming viewers said they accept ads in exchange for free content.
- In the U.S./Canada market - Netflix's biggest - it estimates 2025 ad revenue will be $2.3 billion from 24.4 million ad-tier subscribers.
- Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal year 2024 reading shows.
- While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.
- The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.
- Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.
- The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
- Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
- More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.
- How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
- Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
- The media industry needs to undergo another wave of consolidation.
- Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the subscription video streaming business in 2019.
- The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing "linear" and "pay."
