- Classless Shaq, Smith Say Good-Bye To TNT With On-Air F-Bombs
TVBlog, Adam Buckman - Thursday, June 5, 2025
Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Ken ...
- Trump Pardon Gives Boost To Lifetime 'Chrisley' Show
TVBlog, Adam Buckman - Wednesday, June 4, 2025
A Lifetime plan to produce a new series about the Chrisley reality- ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- An Open Letter To Shari Redstone
Media Insider, Steven Rosenbaum - Monday, June 2, 2025
A plea for Redstone to give CBS News a life of i ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- Wieser Is Right: CTV Is Tiny Fraction Of Ads Viewed On TV
Media Insider, Dave Morgan - Thursday, May 22, 2025
CTV ad spend now amounts to more than 31% of all ...
- Style For Grownups: J.Jill Tells A New Story On TV
Retail Insider, Sarah Mahoney - Wednesday, May 21, 2025
Kara Howard on targeting the 40+ woman, blending emotion with accountability, a ...
- GSK Funds Lifetime Original Movie On Meningitis B
Marketing Daily, Les Luchter - Monday, May 19, 2025
"Pretty Hurts" is the second Lifetime movie GSK funded to teach mo ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- OBB Media Sets Up New York Offices
Mediapsssst, Richard Whitman - Thursday, May 1, 2025
The LA-based programming, commercial and branded content company has opened offices ...
- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic Initiatives
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Giegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- CoComelon Launches First Digital Campaign To 'Help' Parents
MAD, Fern Siegel - Wednesday, April 23, 2025
The ATTN agency produced the 60-second spot. The goal is making dai ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Google Ruled A Monopoly, How It Could Affect Ad Tech
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- 'White Lotus': Eat The Rich, Drink The Poisoned Coffee Mate?
Mad Blog, Barbara Lippert - Monday, April 14, 2025
I'm sure becoming part of a shocking pina-colada family-death-pact scenario was n ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- Consumers Are Moving Away From Traditional Media Toward Social Platforms, Study Finds
Publishers Daily, Ray Schultz - Sunday, March 30, 2025
Gen Z is more likely than other groups to cancel TV a ...
- Pluto TV Wants Viewers To 'Feel The Free'
Out to Launch, Fern Siegel - Monday, March 17, 2025
The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Tanqueray, Ketel One Embrace 'The White Lotus': Q&A With Diageo's SVP Yufe
Marketing Daily, Teresa Buyikian - Thursday, February 27, 2025
Collab is "extension of our broader marketing strategy of seamlessly integrating Ket ...
- Consumers Are Split On Interacting With TV Content
Research Intelligencer, Robert Williams - Friday, February 28, 2025
Four in 10 consumers have interacted with TV content to learn mo ...
- Living La Vida Lotus
Mad Blog, Barbara Lippert - Thursday, February 20, 2025
Buddhist-adjacent Season 3 of "The White Lotus" is even more ironic f ...
- CPMs, Spend Rising In Most Programmatic DOOH Categories
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
Screen and TV for the first time tied billboard media as t ...