Tag results for "streaming"
- Amazon Ads Launches Live Signals In CloudAmazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- Roku/Amazon Ad Deal: Streaming Powerhouses Join ForcesThe two big streaming businesses say the streaming ad-inventory integration will all ...
- Interactive Ads Outperform Traditional Spots As TV Streamers Demand Relevance, ActionInteractive video ads deliver a 58% stronger unaided brand recall than standa ...
- Liquid I.V. Promotes Hydration Message In 360 RolloutZambezi handled the Times Square creative, which send robots into the Theat ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-GamesSamsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- Trump's Military Parade: Not So TV-WorthyDon't expect to see much coverage of the Trump military parade th ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8BIn addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad RemoteWPP Media estimates content creators and distributors will more than double the ...
- Streaming Ad Exposures Drive Attention, Study FindsA new study says advertising on free streaming/FAST platforms can result ...
- Disney Isn't Into Comcast, WBD's Cable NetsDespite massive cord-cutting, Iger says Disney has enough subscribers to generate "significa ...
- WBD Slicing Away Cable Nets An Easier Split Than Comcast? Something Else?On the surface, and plainly, WBD keeps the good stuff - a ...
- Spotify Offers United Passengers Free In-Flight EntertainmentSpotify's new partnership with United will make over 450 hours of curat ...
- WBD To Spin Off Cable NetworksThe remaining WBD company will consist of Warner Bros. Television, Warner Bro ...
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- Is Cord-Cutting Hurting Everyone? Not ExactlyFox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Big Syndie TV Game Shows Seek Wider Audience: On Streaming PlatformsSony Pictures Television, producer of the biggest original syndicated game shows ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released ReportIn the column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Young Adult Viewers: More Streaming Apps, Higher ChurnStreaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- Stick It! Lacrosse Docuseries Does Not Fail To FascinateThe great sport of lacrosse is having a media moment right n ...
- Unique Streaming Titles Rising, Up 5% In Q2Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Netflix TV Experience Debuts, Enhances User OptionsThe Toaster spot explains the new look and build, updated AI a ...
- Netflix's Latest 'Tudum' Fan Event: Think More GOAT - Or Leo The LionSince 2021, one of Netflix's main marketing pushes is with its 'Tudu ...
- New Show 'Adults' Rubs The Wrong WayNow streaming on Hulu, "Adults" seeks to be an adult "Friends." ...
- NFL: Giving Consumers All They Need From Just Streaming - But Not Much Cost SavingThe total streaming cost from seven major platforms, Guggenheim Securities says, wou ...
- NBCU To Bid On Sunday Baseball Package: ReportNBCU would be taking over the package owned by ESPN. The netwo ...
- ESPN Hitting The Road With 'SportsCenter,' Streaming In The Front SeatThe ESPN tour will go to a different state each day f ...
