- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- Is Cord-Cutting Hurting Everyone? Not Exactly
TV Watch, Wayne Friedman - Friday, June 6, 2025
Fox Corp. posted an eye-opening 5% gain in the most recent fir ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- New Reporting Module Intended To Help Media Brands Drive Revenue
Publishers Daily, Ray Schultz - Tuesday, June 3, 2025
Operative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Static Programmatic: Advertisers Are Acting Cautiously
Publishing Insider, Ray Schultz - Tuesday, May 27, 2025
But some US publishers saw a surge in revenue in Q1, Asserti ...
- YouTube Dominates CTV With 28% Share Of Streaming Minutes
Television News Daily, Wayne Friedman - Wednesday, May 28, 2025
YouTube (including YouTube TV) had 340 billion streaming minutes in April a ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Google's Pichai Explains Cost Of Serving AI Search Queries
Performance Marketing Insider, Laurie Sullivan - Friday, May 16, 2025
How has the cost of serving a search query vs. the reven ...
- Microsoft's Job Cuts To Directly Impact LinkedIn Workforce
MediaDailyNews, Colin Kirkland - Wednesday, May 14, 2025
Microsoft says LinkedIn employees will be affected, but has yet to na ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Pinterest Q1: Boosts Users, Revenue, Partners
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
Pinterest also announced a partnership with Magnite, an online advertising firm th ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- 'NY Times' Added 250,000 Digital-Only Subscribers In Q1
Publishers Daily, Ray Schultz - Thursday, May 8, 2025
The paper increased its total revenue to $636 million for the fir ...
- Roblox Exceeds Q1 Expectations For Revenue, Engagement
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectatio ...
- WBD Adds 5.4M Global Subscribers In Q2: Spinoff News Coming?
Television News Daily, Wayne Friedman - Thursday, May 8, 2025
CNBC says WBD is close to making a decision in spinning o ...
- Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
Disney's global advertising inched up 1%, but domestic linear TV, ESPN a ...
- Highlight Reel: Social Media Giants Report Q1 Earnings
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
Some of the biggest social media companies reported Q1 2025 earnings la ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Roku Q1: Revenue Up 16%, Now In More Than Half Of US Broadband Households
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Roku says its Q1 advertising "outperformed the U.S. OTT ad market a ...
- Microsoft Sees Revenue Rise From Cloud Services
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Microsoft reported strong growth for Q1 2025 - up about 13% year-over-ye ...