Tag results for "media buying"
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has laid a foundation that enables advertisers to scale intelligen ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity ClaimsThe National Advertising Division questioned several productivity claims Microsoft made related ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- IAB Releases Invoice API Specs For Public CommentThe draft represents "a unified, system-agnostic set of API specifications designed ...
- OpenAI Flags Privacy Concerns In NYT Copyright CaseOpenAI plans to appeal a copyright order brought by The New Yo ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year EndMoving from answers (several searches in one) to actions (an entire browsi ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its CoreApple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- Microsoft Questioned By French Authority For Driving Down Search Results: ReportPrivacy-focused French search engine Qwant has asked the French regulator to a ...
- New Reporting Module Intended To Help Media Brands Drive RevenueOperative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- At The Upfronts: What They Said, What It Means, And Why It MattersThe official start of the fall television season is still about fo ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad IndustryHopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Loews Hotels Books New Engen As AORLoews owns and operates 27 hotel properties across the United States. ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales ChiefTim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- Thank You For The 411Technology changes faster than a possible Google breakup, as closing arguments a ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'AI will become the tool to search for the best deals ahe ...
- Here's Why GroupM Is Now WPP MediaOr so says a sizzle reel attached to a press release announci ...
- AI Turns Search Engines Into 'Yellow Pages'Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- FuboTV Offers Pause Ads For Programmatic, Biddable PlatformsAd-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- AI Agents Feeding On Data Make Conversational Commerce PersonalSmartly recently integrated Reddit into its network and is working to advan ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- This Just In... America 2.0This morning, CivicScience released new data showing social media outlets now a ...
- Canvas's Woolmington Experimented With AI - Here's What HappenedCanvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Google's Brin Claims AI Works Better When ThreatenedGoogle co-founder Sergey Brin shared his take on how to get t ...
- McAfee CMO: Tips To Improve MMM PerformanceCMO Stephanie Fried wanted to blur the lines between real and fa ...
