Tag results for "ctv"
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- CTV's Audience Addressability Presents Key Hurdle Amid Advertising GrowthCTV is on a clear growth path, but the advertising infrastructure hasn ...
- Style For Grownups: J.Jill Tells A New Story On TVKara Howard on targeting the 40+ woman, blending emotion with accountability, a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- Taboola's Samsung Partnership Expands To More Devices GloballyThe multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Brandtech Collaborates With Google AI, Eyes Text-To-VideoThe Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For CreatorsAdobe later this month will debut the foundation for what will beco ...
- Lower Costs For CTV, AI Are Attracting SMBsAmazon opened the door for SMBs to explore CTV and AI ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- MNTN Discloses IPO Plans, Sells Agency Maximum EffortAccording to an SEC filing last week, MNTN sold back Maximum Effo ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- Consumers Are Split On Interacting With TV ContentFour in 10 consumers have interacted with TV content to learn mo ...
- Google Releases Veo 2 Price Tag, Changing Video Ad ProductionThe price for Google's AI video generator Veo 2 is attracting attenti ...
- Hearst TV Won't Face Class-Action Over Video PrivacySiding with Hearst Television, a federal judge in Massachusetts has ruled th ...
- Amazon Defeats Claims Over Ads In Prime Video"It is undisputed that Amazon never promised Prime subscribers -- in writi ...
- Google's Emotional Super Bowl Ad: Talk To GeminiGoogle's Super Bowl ad highlights a dad's love for his daughter a ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- Outbrain Finalizes $1B Merger, Changes Name To TeadsOutbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Premium CTV Publishers Should Wall Their Gardens To Save Their FutureMaximize ad control, kill the overfrequency problem, and keep premium CTV ...
- Watchdogs Blast Google Over U-Turn On Device Fingerprinting"Fingerprinting is not a fair means of tracking users online because ...
- Google Updates Privacy Policy, Reflects Shifts In Ad BizGoogle has alerted advertisers and publishers to changes prompted by shifts ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
