Tag results for "connected tv"
- Samsung 'Playable' Ad Breaks To Feature New Mini-GamesSamsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- Premion Pushes 'Scaled' Live Local Sports Ads"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- 'Newsweek' Acquires Adprime, Healthcare Ad PlatformThe acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad IndustryHopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Google-Backed AI Startup Focuses On Personal, Not PersonalizationGlance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Young Adult Viewers: More Streaming Apps, Higher ChurnStreaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- Streaming Transparency: Prime Boosts Access, Issues RemainAmazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- CTV Ad Buying: How Can You Be Sure You're Getting What You Think You're Getting?Among the issues: Verification of ad delivery is a misnomer, and fra ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- FuboTV Offers Pause Ads For Programmatic, Biddable PlatformsAd-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- AI Agents Feeding On Data Make Conversational Commerce PersonalSmartly recently integrated Reddit into its network and is working to advan ...
- YouTube Dominates CTV With 28% Share Of Streaming MinutesYouTube (including YouTube TV) had 340 billion streaming minutes in April a ...
- Amid Inflation Concerns, Media Costs To Moderate This YearGlobally, media prices are forecast to rise only 3.9% this year, continui ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Netflix Slowly Builds Ad-Supported Business, 'Fill Rates' RisingNew Street Research modeled Netflix's fill rate at around 45% for 20 ...
- Streaming Upfront Media Dollar Share Climbs To 32%In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Perion Acquires Advanced AI Company For About $65MThe acquisition of Greenbids expands Perion's addressable market with the ability ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run CommercialsIn Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Trade Desk Q1 Climbs 25%, Shares Up SharplyAnalysts on the Thursday earnings call expressed concern over heavy DSP competiti ...
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?Some analysts expect there will be contraction of content on linear T ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
