Tag results for "basketball"
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This SeasonThe number of brand deals has leveled off, but spending per de ...
- Classless Shaq, Smith Say Good-Bye To TNT With On-Air F-BombsCharles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Ken ...
- NBA Playoffs So Far: Up 3% To 4.5M ViewersTotal estimated national TV ad revenues for the NBA playoffs are near ...
- A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'The campaign builds on the previous "#CashBros" campaign with Stephen Curry a ...
- Golden State Valkyries Takes On La Crema As Official Wine SponsorLa Crema is also the official wine of the WNBA and ...
- Gabrielle Union, Dwyane Wade Expand Baby Biz With JCPenneyThe sports power couple takes their Proudly company into baby apparel, wi ...
- Last Call For TNT As Final NBA Playoffs Get UnderwayTNT is saying good-bye to the NBA in about six weeks, b ...
- Coach Courts The WNBA, Betting On Fashion, Fandom And PrideThe partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion a ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, TooThe NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collecto ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild WingsFreshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes MasculinityThe Unilever-owned brand is using sports to find softer ways to se ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness PromoThe family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Men's 'March Madness' Up 4% Through First Two RoundsSunday viewing was up 13% to 10.1 million. The early evening wind ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March MadnessThe longtime March Madness sponsor's campaign features some 10 college and N ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' VibesPlanet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Streamers Share Hits With Linear TV And Both BenefitIn a growing trend, the big streamers are repurposing some of the ...
- Nissan Gears Up For March MadnessBesides a full-line spot, the automaker plans to leverage March Madness med ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team GalaxyThe new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'New daily feature on the sports betting platform lets players wager ...
- Marriott Bonvoy Goes 'Points For Points' With March Madness CampaignOfficial hotel partner of the NCAA offers rewards points equivalent to t ...
- Tom Brady Rides A Goat, Dick's Rides The MomentThe sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA ContestIt's as close as most consumers will ever get to a profession ...
- Buffalo Wild Wings 'Eyes' March MadnessThe campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- March Madness 'Virtually Sold Out'Executives did not provide financial details including price hikes, but a Paramou ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'It may have lost one of the most important U.S. sports ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The GameThe beauty brand celebrates the basketball phenom with her very own sha ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto TempoWith an ownership stake in the team, the tennis legend will he ...
