Tag results for "audience targeting"
- Marriott Launches Bespoke Retail Media Net"Marriott Media" will utilize first-party data to target travelers across digital a ...
- How An 'Age-Fluid' Marketing Approach Can Unlock A Financial Bonanza For BrandsWith older consumers demonstrating equal capacity for brand engagement and controlling significa ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe PartnershipThe new ad products and partnership are focused on helping B2B markete ...
- New Platform Connects Entire Programmatic Ecosystem, Firm SaysMiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Digital Advertising Alliance To Consider Privacy Guidance For AIThe ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience BuysAudyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Havas, YouGov Disclose 'Major Evolution' In Data DealThe expansion boosts the number of international markets covered to 30 a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker RulesThe Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...
- The AI Upfront: Fixed Deals, Flexible Audience StrategiesThe upfront has long been a cornerstone of media buying — a ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Claritas AI Predicts Which Audiences Should Respond Best To TargetingDevelopers have created an AI-driven audience optimization model for email marketers ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target ProspectsMost marketers in a new study say customer acquisition has become mo ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Political Winds Shift, And So Do Networks: Changes At MSNBCIn January prime time, Fox News Channel grew 40% in total viewe ...
- Triller Rings Opening Bell: Touts Plans For Sports, BrandsSocial-media platform Triller's leadership team highlighted the company's vision for the futu ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK RetailersTikTok has announced the launch of an AI-powered tool that brands a ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting CampaignIn a new campaign, LinkedIn warns companies about the perils of accidental ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Birth Of The Beta Babies: A New Generation Is Moving InThe young people born between 2010 and 2024 are about to beco ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned MediaIf Google adds filters to Gemini that allow users to control wh ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
