Tag results for "advertising"
- Martha Stewart In 'Love' With Netflix's Korean LineupChemistry's spot says emotional connection transcends language. ...
- WPP Downgrades Global Ad Growth Forecast To 6%Despite the macroeconomic turbulence, a WPP Media report upgrades its US advertisi ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity ClaimsThe National Advertising Division questioned several productivity claims Microsoft made related ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- OpenAI Flags Privacy Concerns In NYT Copyright CaseOpenAI plans to appeal a copyright order brought by The New Yo ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic SpendNine percent of sites with open programmatic spend were flagged as Ma ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe PartnershipThe new ad products and partnership are focused on helping B2B markete ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year EndMoving from answers (several searches in one) to actions (an entire browsi ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- TikTok Announces AI Ad Tools For Precise TargetingAt its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- 'Newsweek' Acquires Adprime, Healthcare Ad PlatformThe acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Fox Names Vohra CMO, EVP-Ad SalesVohra will oversee development and execution of ad-sales marketing efforts across F ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This SeasonThe number of brand deals has leveled off, but spending per de ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025"Although we continue to believe this take is accurate in the mi ...
- At The Upfronts: What They Said, What It Means, And Why It MattersThe official start of the fall television season is still about fo ...
- NBA Playoffs So Far: Up 3% To 4.5M ViewersTotal estimated national TV ad revenues for the NBA playoffs are near ...
- Meta Plans To Automate All Ad Creation By 2026: ReportMeta is planning to invite brands to create and target their a ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad IndustryHopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales ChiefTim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- YouTube Fast-Tracks Ad Suitability, Creator Monetization EligibilityYouTube will no longer need to review individual content uploads for ...
- ID Anonymous: Yahoo DSP Teams Up With Comscore To Protect Consumer PrivacyBut don't publishers and brands sometimes need to know the identities ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- FuboTV Offers Pause Ads For Programmatic, Biddable PlatformsAd-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- SCOTUS Won't Revive Dispute Over Search AdsThe Supreme Court on Tuesday turned away personal injury law firm Lern ...
- Microsoft: Conversational AI Changing How Consumers Interact With BrandsSome consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
