Tag results for "ad performance measurement"
- Amazon Ads Launches AI Vision For CreativeAmazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning HotDemand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Layering AI To Identify How Viral Information SpreadsGudea's technology allows it to "map how information moves online" to predi ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Dos Equis Connects To Music, Performance, Hispanic CultureSome 92% of Hispanic music listeners say music connects them to the ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Exits Russia, Boosts Investment In SwitzerlandMicrosoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance ChangesMastercard sees all types of consumer purchases, giving it connections to consume ...
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media LeadershipThe hires follow the departure earlier this month of Sean Reardon ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROIThree former Microsoft employees have built tech that breaks out numbers ...
- AI Turns Search Engines Into 'Yellow Pages'Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires EmployeeA Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Brainlabs' Jeremy Hull Sees Through GoogleBrainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public CommentThe IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across AdvertisingThe Brandtech Group has made a "major" investment in emissions data speciali ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Google Search, Chrome, Android Scams Thwarted By AIGoogle on Thursday began sharing how it uses AI to fight intern ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- Google Agrees To Fund Three Nuclear Energy SitesAI, online ad serving, media buying, and search require a substantial amou ...
