Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest.

Folks should stop trying to shoehorn financial market methodologies into advertising products and services.

If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies have.

What will life be like the day after AI exceeds our own abilities?

Why social intelligence is coming, and what it could mean.

We are seeing the rise of a more sophisticated hybrid model, where leaders strategically decide which functions to own and which to farm out.

All of the values that America was built on are in play -- and under threat -- in Ukraine.

More marketers are exploring how to engage this channel in a way that scales and can be measured more accurately than in years past.

The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history.

A plea for Redstone to give CBS News a life of its own -- as a future-proof foundation for truth.