The agency found two-thirds of industry experts believe most brand/consumer interaction will be bot-to-bot by 2030, twice the percentage my Outfront panel of experts said a couple of months ago.

Covering digital media, I sometimes feel like I've entered Rod Serling's "fifth dimension," especially when I see some of the advances being made in the three-dimensions of out-of-home media.

The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend."

The last frontier I want AI to agent for me is what news I consume. Among other things, what happens when an AI has a news agenda? Just ask Grok.

Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.

Graze - which powers creation of many custom Bluesky feeds - is helping feed developers monetize through advertising, becoming the first company to introduce ads to the protocol on which Bluesky and other decentralized apps run.

Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we asked an AI to assess the recent half life of C-level agency roles.