Marketing Automotive Weekly
Monday, June 9, 2025
  • Mercedes-Benz Appoints New Head Of Van Sales, Marketing

    Jee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sept. 2 after more than four decades with the brand. Read the whole story

  • The Tesla Cybertruck's Branding Blow-Up

    The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop … Read the whole story

  • Honda Signs On As Top Olympics Sponsor

    The Olympics align with the longtime Honda global brand slogan "The Power of Dreams," according to the automaker. Read the whole story

  • Genesis Sponsors 'And Just Like That' Companion Series

    The automaker's inclusion is a natural extension of the brand's passion for fashion, creativity and storytelling, says Amy Marentic, chief marketing officer, Genesis Motor … Read the whole story