While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.

Streaming TV is slowing down, a BB Media study finds, with 40 streaming platforms discontinued last year in the U.S. and Canada vs. 27 in 2023, 21 in 2022 and 16 in 2021.

TVision, which has "eyes on the screen" technology, estimates attention index scores of 119, 122, 122 and 121 for the first through fourth quarters of the game.

The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ is highest among big streamers, around 7.8%. Netflix remains the lowest at approximately 2.1%.