EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% higher, with Pepsi 16% over the average.

Top premium streaming platform Netflix added a massive 18.2% more new individual content titles to total 20,400 - easily outperforming other major premium streaming services.

Nearly 70% of respondents in a new consumer study said they were "not at all likely" to subscribe to the new ESPN streaming service, with 16% "somewhat likely" and 15% "very likely" to subscribe.

In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while national TV linear ad spend was estimated at 4% higher.

Looking for motivation to spend more on CTV, 51% of media buyers want "improved audience targeting and verification."

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a "must buy" and another 62% cite social media in the same vein, a study by the IAB, Advertiser Perceptions and Guideline finds.

Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% - leaving a lot of room for campaigns to do more.

By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year's results is projected - to exceed $10 billion, according to eMarketer.

When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57.7 billion minutes - up from estimated USA Network airings (2011-19) of 51.1 billion viewing minutes in seasons 1-8.