Tag results for "programmatic"
- Comscore Reveals Differences Between Mythical, Possible ProgrammaticAdvertisers are chasing questions that prompt change. Can they rely on tru ...
- Dentsu, Criteo Team To Power Commerce Media PerformanceThe companies are consolidating retail audience data within Dentsu Connect. ...
- Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher UpAccording to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 4 ...
- Dentsu Goes All-In With MiQ, Claims Industry-First IntegrationDentsu this morning announced a deal making it the first holdco ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social BuysBasis Technologies has overhauled its platform and data system to simplify ...
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- 'The Guardian' Unifies Its Global Programmatic TeamDave Strauss will lead the new unit and oversee its streamlined appro ...
- Premion Pushes 'Scaled' Live Local Sports Ads"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic SpendNine percent of sites with open programmatic spend were flagged as Ma ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- New Platform Connects Entire Programmatic Ecosystem, Firm SaysMiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- FuboTV Offers Pause Ads For Programmatic, Biddable PlatformsAd-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Static Programmatic: Advertisers Are Acting CautiouslyBut some US publishers saw a surge in revenue in Q1, Asserti ...
- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed ValueJust 41% of programmatic ad spending went toward impressions that met quali ...
- Ad Serving, Personalized Visits: Where AI Will Take AdvertisersGoogle DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Charting Programmatic: Ads Are Now Landing More EffectivelyBut over a third of ad impressions still do not meet viewabili ...
- It's 10pm, Do You Know Where Your Agent Is?Remarkably, 8% of ANA members don't even know the difference between principal-bas ...
- New Podcast Service Combines Host Voiceovers With Programmatic TargetingThe new service helps brands run ads with the podcaster's trusted voi ...
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Perion Acquires Advanced AI Company For About $65MThe acquisition of Greenbids expands Perion's addressable market with the ability ...
- New Dashboard Is Designed To Track Programmatic HealthPublishers can discern how their inventory is being judged by advertisers, Sov ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying ProcessPubMatic says its enhanced tool will support media buyers and publishers. ...
- Marketing, Programmatic Ad Tech MergeProgrammatic ad platform StackAdapt has integrated email and a first-party data h ...
- Comscore Debuts Programmatic Tool, Integrated With Magnite's SSPThe new solution makes it easier to activate programmatic media, Comscore s ...
- Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic AdvertisingThe industry doesn't have a lot of time. If we are ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
