- Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up
MAD, Michael Lyons - Wednesday, June 11, 2025
According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 4 ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- 'The Guardian' Unifies Its Global Programmatic Team
Publishers Daily, Ray Schultz - Tuesday, June 10, 2025
Dave Strauss will lead the new unit and oversee its streamlined appro ...
- Premion Pushes 'Scaled' Live Local Sports Ads
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Why Meta Is Willing To Invest $10B In An AI Startup
Performance Marketing Insider, Laurie Sullivan - Monday, June 9, 2025
Clean data ensures AI models learn accurate patterns that lead to reliab ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic Spend
Publishing Insider, Ray Schultz - Sunday, June 8, 2025
Nine percent of sites with open programmatic spend were flagged as Ma ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next Level
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
IAB Tech Lab has announced a project to standardize container technology f ...
- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Static Programmatic: Advertisers Are Acting Cautiously
Publishing Insider, Ray Schultz - Tuesday, May 27, 2025
But some US publishers saw a surge in revenue in Q1, Asserti ...
- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
Research Intelligencer, Robert Williams - Tuesday, May 27, 2025
Just 41% of programmatic ad spending went toward impressions that met quali ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Charting Programmatic: Ads Are Now Landing More Effectively
Publishing Insider, Ray Schultz - Thursday, May 22, 2025
But over a third of ad impressions still do not meet viewabili ...
- It's 10pm, Do You Know Where Your Agent Is?
Planning & Buying Insider, Joe Mandese - Tuesday, May 20, 2025
Remarkably, 8% of ANA members don't even know the difference between principal-bas ...
- New Podcast Service Combines Host Voiceovers With Programmatic Targeting
Publishers Daily, Ray Schultz - Thursday, May 15, 2025
The new service helps brands run ads with the podcaster's trusted voi ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- New Dashboard Is Designed To Track Programmatic Health
Publishers Daily, Ray Schultz - Tuesday, May 13, 2025
Publishers can discern how their inventory is being judged by advertisers, Sov ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
Publishers Daily, Ray Schultz - Monday, May 12, 2025
PubMatic says its enhanced tool will support media buyers and publishers. ...
- Marketing, Programmatic Ad Tech Merge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 6, 2025
Programmatic ad platform StackAdapt has integrated email and a first-party data h ...
- Comscore Debuts Programmatic Tool, Integrated With Magnite's SSP
Publishers Daily, Ray Schultz - Tuesday, May 6, 2025
The new solution makes it easier to activate programmatic media, Comscore s ...
- Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising
MAD, Mattia Fosci - Wednesday, April 30, 2025
The industry doesn't have a lot of time. If we are ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Google's Monopoly Unpacked
Performance Marketing Insider, Laurie Sullivan - Friday, April 18, 2025
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- Penske Partners With Middle Eastern Company To Expand Programmatic Reach
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
Brands serving the Middle East and North Africa can now leverage mo ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Global Programmatic Platform Is Unveiled
Publishers Daily, Ray Schultz - Tuesday, April 8, 2025
HuiiNex provides advertising traffic worldwide through bidding, firm says. ...